Your

new partner in affiliate and influencer has arrived

Your new partner in affiliate and influencer has arrived

Let's Partner
We are a group of influencer and affiliate directors who came together to build a better way for brands and creators to work together.
We believe content creators should be looked at as long term partners for your brand, requiring a long term strategy around incentive structure, campaign creation and a front end strategy.

Services

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End-to-end services to supercharge your team

Recruiting & Management

We will recruit and manage tier-1 talent for you creator programs leveraging our internal networks and talent agencies we work with. For larger creator programs, we can additionally work with other discovery tools you may use to help augment top of funnel recruiting.

Campaign creation

Creative strategy and campaign development are one of the most overlooked services in the influencer ecosystem. Our team will work with you to develop unique creative campaigns that will translate into content briefs for you creators and ultimately into high converting social posts.

Landing page development

Leveraging our technology partners at Superfiliate we will turn every creator link into a cobranded landing page. We will build out a template for a cobranded landing page for each creator and adjust each page with relevant content to the campaign, creator and promotion to drive CRO.

Spend management

Spending profitably in affiliate and influencer is what we do. The Superbloom team has collectively spent more than $50 million in the creator space, working and negotiating with thousands of creators, agents and agencies. We will manage your full creator spend from end-to-end.

Reporting & Analytics

Spending profitably in affiliate and influencer is what we do. The Superbloom team has collectively spent more than $50 million in the creator space, working and negotiating with thousands of creators, agencts and agencies. We will manage your full creator spend from end-to-end.

Recruiting & Management

We will recruit and manage tier-1 talent for you creator programs leveraging our internal networks and talent agencies we work with. For larger creator programs, we can additionally work with other discovery tools you may use to help augment top of funnel recruiting.

Campaign creation

Creative strategy and campaign development are one of the most overlooked services in the influencer ecosystem. Our team will work with you to develop unique creative campaigns that will translate into content briefs for you creators and ultimately into high converting social posts.

Landing page development

Leveraging our technology partners at Superfiliate we will turn every creator link into a cobranded landing page. We will build out a template for a cobranded landing page for each creator and adjust each page with relevant content to the campaign, creator and promotion to drive CRO.

Spend management

Spending profitably in affiliate and influencer is what we do. The Superbloom team has collectively spent more than $50 million in the creator space, working and negotiating with thousands of creators, agents and agencies. We will manage your full creator spend from end-to-end.

Reporting & Analytics

Spending profitably in affiliate and influencer is what we do. The Superbloom team has collectively spent more than $50 million in the creator space, working and negotiating with thousands of creators, agencts and agencies. We will manage your full creator spend from end-to-end.

Case studies

Seed develops clinically-studied probiotics to impact human and planetary health.

Hired to launch and oversee their influencer program, in her first year at Seed, Lily quickly garnered over 50,000 new total members, resulting in a substantial increase in revenue from the prior year.

And in her second year, Lily and her team of 5 garnered  an additional 100,000+ new total members, resulting in additional year-over-year revenue increase.

Thrive Market is an online organic grocery on a mission to make healthy living easy and affordable for everyone.

As the sole manager of all YouTube talent, Lily oversaw 50+ influencers with audiences ranging from 25,000 to 4,000,000 subscribers, exceeding performance expectations by bringing in 36.17% of all trial volume for the 5-person team and maintaining a sub $50 cost-per-trial.

Seed develops clinically-studied probiotics to impact human and planetary health.

Hired to launch and oversee their influencer program, in her first year at Seed, Lily quickly garnered 56,945 new total members, $4,350,342 in total spend, a $76 overall CPA, and approved 1,467 campaigns, which all resulted in an estimated $34,167,000 revenue.

And in her second year, Lily and her team of 5 garnered  104,467 new total members, $10,445,002 in total spend, a $99 overall CPA, and approved 2,914 campaigns, which all resulted in an estimated $62,680,200 revenue.

Thrive Market is an online organic grocery on a mission to make healthy living easy and affordable for everyone.

As the sole manager of all YouTube talent, Lily oversaw 50+ influencers with audiences ranging from 25,000 to 4,000,000 subscribers, exceeding performance expectations by bringing in 36.17% of all trial volume for the 5-person team and maintaining a sub $50 cost-per-trial.

Our vision

DRIVE REVENUE
Generate sustainable growth
ADVERTISE YOUR BRAND
TELL YOUR STORY
DREAM BIG
REACH YOUR FULL POTENTIAL
GET FOLLOWERS
CREATE LOYAL COMMUNITY
WORK WITH INFLUENCERS
BUILD RELATIONSHIPS THAT LAST

The Superbloom Audit

The audit gives our team a deeper understanding of your approach to affiliate and influencer marketing, as well as how this channel is positioned within your overall marketing strategy. We use the information from the Audit to make informed decisions about the strategy we ultimately recommend as part of the Build and Action stages.

Some questions we will ask you
Let's partner
Let's partner

Our chief florist

Lily Comba

Lily ran and scaled Thrive Market’s affiliate and influencer efforts before joining Seed, the world’s leading probiotic supplement. Lily scaled Seed’s creator programs into their highest roi channel.

"I redefine influencer marketing as relationship marketing emphasizing the importance of strong connections."

Testimonials

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Don't take our word for it
“Lily has a keen eye for identifying which creators are going to be hugely influential for the brand, for brand awareness and sales. She also made me feel valued at every step of the way, even when providing feedback.”
Nicole Modic
Creator and Founder of @KaleJunkie
“Lily's insightful strategies and innovative ideas consistently yield impressive results. She possesses a deep understanding of the industry landscape and knows exactly how to navigate its complexities.”
Erica Eckman
Creator at @everythingerica and Founder of Ecko Digital Media
Powering creators and brands you love

Got questions?

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We have answers.
How do you measure performance and track spend?

As a team, we will align on your specific performance KPIs and budget allocation targets. We can accommodate and support brands that have a defined budget with KPIs, and brands that do not yet have a defined budget with KPIs. We will collaborate continuously to ensure that all parties feel confident (and excited) with their upcoming investment in the affiliate and influencer channel.

How do you vet and select which creators are best for my brand?

Now, now, isn’t that spilling the secret sauce? As a newly onboarded Superbloom brand, you will receive a complete package of vetting criteria, negotiation tips, execution tactics, and more to help understand the new foundation of your program. Then, we will tap into the Superbloom Creator Community, full of known converters and best-in-case partners, to gather an initial “interests” list. We will secure those campaigns, and then initiate an in-depth lead generation process to gather new partners for both Superbloom and the brand.

Do I get full usage rights for the content made by Superbloom creators?

We treat this on a case-by-case basis, but including free paid and organic usage rights is quite typical in our SOWs.

What does success look like with Superbloom?

Brands are happy, and creators are happy. We are hitting, or exceeding, goals and expectations—all while creating a tight-knit and inclusive community.